I hate iPhones. I hate Macs. I hate iPads. And I especially hate the iFags who do absolutely nothing else with their lives other than stare at an Apple manufactured screen, occasionally prodding it in the smug self-satisfaction that they have enough Apple products to start an extended family, whilst still craving more. I, on the other hand, have to make do with a “mere” Nokia and you can almost see the distaste flowing from every orifice in their body as I pull it from my pocket. I’m not quite sure where my hatred came from, or where it started, but I can feel my heart sink whenever a new acquaintance reveals an iGadget. Upon discovering that my boyfriend is the proud owner of an iPad, iPod and currently lusting for both an Mac and an iPod I nearly ended it there and then. Restraining myself slightly I settled for a rant in front of most of his family about how’d I’d never shell out the best part of a grand on some hyped up piece of metal. Then I went to Sky’s iPad department.
Whilst it probably goes without saying that there are a lot of iPads floating around in the Sky News iPad department, I was a little bit surprised to handed my own for the day, as a seemingly necessary prerequisite for the job. I mean, you can’t spend ALL your time working on one app? After I’d got over the fact that I was holding the devil itself and had a bit of prod around myself, I finally had a chance to look around. There are at least 15 people working on content for one app which only works on one device which was only launched a few years ago. They even have their own news reader who records specific bulletins. Either Sky have gone clinically insane or I guess this must be kind of a big deal.
The whole place is like a mini newsroom in itself. They record and upload live TV onto the app, run two separate unique bulletins from their own mini studio, supply a constant stream of articles and create more interactive slideshows and features than you can shake a stick at. Whilst none of them really get the chance to leave and do any proper on the ground journalism, there’s a really nice element of creativity with app building which you don’t get elsewhere. It doesn’t really get more creative than being asked to make a fact file on a Russian cult leader no one know anything about or has ever seen. By the time I’ve made my second feature (a pictorial history of women’s boxing if you’re interested), I find myself absently mindedly checking how much the damn things cost and wondering why more of my friends don’t have one so I can show off what I did. Just no one tell my boyfriend.
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